GYPSY ROSE GUITARS – ANOTHER AMS HOME GROWN BRAND SUCCESS STORY.
In the mid 2000’s, extensive market research found that the music industry was not providing an affordable range of quality guitars designed specifically for the female market. As a result the AMS team developed a concept of an accurately scaled 7/8 size range of guitars aimed specifically at girls with attractive branding and packaging, bonus accessories and a targeted marketing campaign to launch the brand onto the world market.
After many thousands of hours of planning and countless trips to China to reach final production stage, Gypsy Rose Guitars were launched to the world market at the Winter NAMM Show in Anaheim, California in January 2008. Gypsy Rose was an instant success with more than 50 countries signing on for exclusive distribution rights at that Show. A number of countries nominated Gypsy Rose as the best product and market development initiative for 2008.
Since then Gypsy Rose has grown from strength to strength and is now sold in over 70 countries around the world.
