SAMICK GUITAR WORKS (SGW): A POWERFUL NEW BRAND FOR SAMICK

For almost 60 years, SAMICK has manufactured guitars for the world’s leading guitar brands, along the way earning a worldwide reputation as the industry benchmark for craftsmanship, quality, and precision. Over the years Samick learnt a great deal about what it takes to build a great guitar, and importantly, how to produce it at an affordable price. They have developed a deep understanding of what guitar players desire in an instrument.

SAMICK GUITAR WORKS (SGW) was born out of a vision and passion to build the world’s best, most affordable guitar and, at the same time, leverage years of guitar building experience to create a powerful new guitar brand identity.

To realise the vision SAMICK relied on the highly developed skills and experience of world class luthiers and once the SGW designs were conceptualized, the challenge to deliver the SGW product range shifted to their sourcing and manufacturing teams.

Firstly, a dedicated SGW production line, staffed by SAMICK’s best and most experienced guitar builders was set up. It was here that extensive testing and process upgrading was undertaken. Early production models were subjected to painstaking testing and constant improvement to ensure the best possible sound and build quality.

At the same time, tone woods were sourced from exotic locations from around the globe: ovangkol and ebony from Africa, rosewood from India and rock maple from North America. In partnership with Fishman, the wiring and on-board electronics of all acoustic/electric models was completely upgraded and redesigned.

The final pre-production instruments were setup and inspected before going out to various players for final testing and appraisal. This has truly been a labour of love for all of the people at SAMICK.

INTRODUCING SAMICK GUITAR WORKS
SAMICK GUITAR WORKS SGW guitars are not just a mass produced, fast fashion item; rather they are fine instruments expertly crafted by human hands adhering to a strictly controlled process utilising the best components and parts available.

For decades SAMICK guitar factories have produced acoustic and electric guitars for many of the world’s major brands. By leveraging the experience and the manufacturing technologies have created over the years, SGW has created a guitar brand that sets a new benchmark in terms of sound, quality, playability and affordability. It is our very great honour to proudly introduce the new SGW acoustic and acoustic/electric guitar range.

 

 

Available at all good music stores.

 

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